February 2nd: Team-based personas: A new look at personas for the enterprise context

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6:30-7:00 networking and food

7:00-8:00 Presentation

In 2013, IBM launched a new initiative to transform our culture from engineering-led to design-led. Part of design thinking is having focused targets to design for, but at IBM, we provide solutions for diverse audiences spread across industries. Our problem: the construct of the traditional persona (for individuals) didn’t reflect the team dynamics we saw in our user interviews. We found we were talking about the arena in terms of the needs of individuals, when the ecosystem they worked in was defining their work. But the ecosystem is huge—too huge for our team to ingest. So we created team-based personas to capture these dynamics.

These personas better portray the team dynamics and reflect the greater complexity of our broad user base, and so we wanted a better way for our team to learn this data. Instead of performing traditional analysis and reporting the results to our team, we brought them into the persona creation process so that different team members with different perspectives could come up with implications together. This process resulted in a defined set of design principles that everyone understood and owned.

In this case study, you will learn how one team took traditional persona practices and adapted them to a new framework, where researchers become facilitators for the rest of their team. Designers and researchers who work in enterprise systems will learn how they can adopt this model to bring focus and alignment around their users using team-based personas.


Julia Zorzanello Byron

IBM Corporation

Julia Zorzanello Byron, an idealistic industrial designer, switched to software when she saw the opportunity to practice and spread empathic design at IBM. Her first order of business when she arrived was to establish user research across her team. She recently dove back into design, doing UX for IBM’s MobileFirst Platform, and is loving the challenge of ensuring users’ needs manifest in the final product.

Omkar Chandgadkar

IBM Corporation

Omkar Chandgadkar is an experience designer at IBM with a background in computer engineering and information science who is on a mission to improve the user experience in developer’s tools. His work is inspired by the philosophy that designers are facilitators who enable their team to create better experiences by analyzing different perspectives.


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December 8th: Austin Web Bash 2015

It’s that time of the year when all meetups come together to celebrate one amazing year. It’s AWBASH 2015!

RSVP on Eventbrite: https://awbash2015.eventbrite.com


Every year, we get together and take over Buffalo Billiard’s at 7pm. Catch up with old friends, meet new people, network, network, network, and most of all — celebrate the end of the year in style.

This year we’re benefiting GENAustin. 100% of all proceeds will go straight to GENAustin, which means your donation will go straight to improving the life of girls grades 3 – 8 in Austin.
Other Hosting meetups

• AustinAPIAustin

• IxDAAustin

• DevOpsAustin

• Google Developer Group

• Austin Javascript

• Austin Python Meetup

• Austin on Rails

• Austin Startup Week

• Bleeding Edge Web

• Docker Austin

• Girl Develop It ATX

• Hacks/Hackers ATX

• Kickass PM

• PyLadies ATX

• Women in Data Science ATX

• Fresh to Design


More information on Meetup.com

Sponsored by

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November 12th: World Usability Day Happy Hour


World Usability Day’s theme for this year is Innovation. Let’s get together for a fun, relaxing night of UX camaraderie and discuss how innovation and UX are impacting each other.

We can talk about UX tools and techniques, conferences, articles, experts, what we’re working on, what’s going on in our careers, job openings, and how we can help each other.

Eat and drink what you want at your own expense.

6:30pm at Draught House

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October 6th: Self-Reported Metrics in Qualitative Usability Studies

We have a unique opportunity to get participants’ impressions on different aspects of their experience with the product at the end of a qualitative usability study. Participants have likely already spent an hour or more of their time in the study, so keeping the question set short, yet comprehensive is a challenge.

We’ll talk about what to measure, how to present the questions to the participant, and how to represent the results. We’ll look at some usability scales and scoring systems that have been around for a while, and some more recent ones.

This will be a presentation with an active discussion component for everyone to share the types of metrics they are using, what works well and what doesn’t work well.


Inge De Bleecker is the principal and UX researcher at outriderUX. Inge works with companies of all shapes and sizes worldwide. She helps clients tackle their most challenging design decisions, and conducts user research, most often in a remote un-moderated setting. Inge is also the UX Practice Lead at Applause, where she started and continues to build the usability testing practice.

Schedule of Events 

Chit chat & food:  6:30 PM to 7:00 PM

Talk:  7:00 PM to 8:00 PM


We are grateful to Rackspace for their generous sponsorship of Austin User Experience Professionals Association meetups. Our host will be Jackie Bauer.

Rackspace Austin

9001 N IH35 #150 Austin, TX 78753

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September 1st: Accessibility is Usability

Accessibility is a critical usability consideration that can have a significant impact on our businesses, brands and our users ability to use our web sites and apps. This presentation will shed some light on what accessibility is, why it’s important and how we can improve the overall usability of our designs for all users.


Patrick Fox is a technology director at Razorfish, specializing in front-end technology and modern web accessibility.

Schedule of Events

Chit chat & food:  6:30 PM to 7:00 PM

Talk:  7:00 PM to 8:00 PM


We are grateful to Mutual Mobile for their generous sponsorship of Austin User Experience Professionals Association meetups. Our host will be Julie Lowe.

RSVP on Meetup.com

Attendees at this meetup Patrick Fox starts his talk

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