October 7th: Happy Hour at Draught House

Join us for a fun night of UX camaraderie. Let’s talk about what we’re working on, what’s going on in our careers and how we can help each other. Are you looking for a job? Do you know of a job opening? Let’s help each other out. Bring your business cards.

RSVP on Meetup: http://www.meetup.com/Austin-User-Experience-Professionals-Association/events/207709712/

Draught House Pub and Brewery
4112 Medical Parkway, Austin, TX 78756
6:30pm to 8pm


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September 2nd: Hands-on Usability Testing Training Session

Craig Tomlin leads a hands-on usability testing training session at Mutual Mobile

Craig Tomlin leads a hands-on usability testing training session at Mutual Mobile

Presentation Description: 

Craig Tomlin will be leading us in a Hands-on Usability Testing training session. In this session, you will learn and then conduct an actual usability testing session. You’ll practice being a Moderator, Participant and Note Taker, and come away with real world training you can apply and use immediately. This session was very well received and rated as one of the best sessions given when it was conducted at a prior UXPA meeting. Come prepared with your website or application, as we will be doing the tests on your actual sites.

Craig Tomlin is an award-winning digital marketing and UX consultant with over 20 years experience in B2B and B2C demand gen and UX. He is listed on Mashable.com as one of the Top 10 Must-Follow Usability Experts on Twitter. He leads marketing, UX and conversion optimization strategies and tactics for firms like: Blue Cross of California, BMC Software, Disney, IBM, Kodak, Prudential, WellPoint and more. He has over 4,000 Twitter followers and is a frequent speaker at events.


Mutual Mobile
206 E. 9th St. 15th Floor, Austin


6:30 PM: chit-chat
7:00 – 8:00 PM:  training session

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August 5th: Telling Stories with Narrative Taxonomy

Presentation description:
User experience and storytelling go hand in hand. UX professionals consciously apply personas, use case scenarios, underlying narratives, content strategy, and visual elements to provide a stage on which users play. But there is a key element missing in this drama: taxonomy. Much more than mere collections of categories, hierarchies, facets, and navigation elements, taxonomies “narrate the natural relationships between concepts.” That quote is from a 2011 article in Data and Knowledge Engineering, in which three computer scientists introduced the idea of narrative taxonomy (in a big data, complex algorithms, content retrieval context). This session will discuss the implications of narrative taxonomy for user experience design; specific kinds of taxonomy stories; how to recognize, analyze, and apply narrative taxonomies; and the results of user testing against different narrative taxonomy approaches. In UX, taxonomy is primarily addressed by information architects and content strategists, but not always by both at the same time. Narrative taxonomy brings both together.

Questions this session will answer: 
• How does a taxonomy tell a story, and what are the narrative elements of that story? How can a UX professional recognize and analyze them without the help of sophisticated database algorithms?
• Why and when is analyzing taxonomy from a narrative perspective helpful to UX design?
• Most importantly, what does narrative taxonomy mean to users?

About Alex O’Neal: 
Alex can be seen in the wild in the Austin area, working to optimize user experience wherever she can. Her background includes Fortune 100 companies such as Dell, Texas Instruments, and Nortel, as well as the web’s oldest social network and a medical software dot com. Alex’s professional taxonomy background includes database architecture, personalization, strategy, library cataloging, integration, SEO, and inventing and developing a cognitive science-based, faceted database approach in 2000 for Nortel.. Alex has worked as designer, developer, manager, strategist, trainer, analyst, and product owner across global cross-functional teams. She has two formal articles under her belt:Towards a More Cognitive Knowledge Management, 2000; and Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent, 2012. Alex’s online database work goes back to 1991, but her web career formally began in 1998 in Dallas, and has taken her to Seattle, Dallas, Santa Clara, Ottawa, and Argentina. Her current obsession is (surprise!) narrative taxonomy.

Rackspace Austin
9001 N IH35 Suite #150
Austin, TX 78753

6:30pm: Chit-chat, pizza, and drinks
7:00-8:00pm: Presentation

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Job Posting: UX Designer Position available at Central Health

The Travis County Healthcare District (dba Central Health) and its Community Care Collaboration (CCC) have a new job position for a UX Designer.

To apply directly, applicants should go to:  https://home2.eease.adp.com/recruit/?id=12953302  or they can apply via the website www.centralhealth.net.

Please see the attached PDF document for more information: User Interface Designer-CCC

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July 1st: Collaborative Design using Axure RP

Collaborative Design using Axure RP
Rapid prototyping is a necessary skill for today’s web and mobile designers, and Axure RP is a popular tool for doing just that. With features like built-in specification panels, realistic animations, and source control, it is both powerful and somewhat overwhelming.
In this hands-on demonstration, Erin and the team from Slide UX will do a quick 15-minute introduction to the software before opening the floor to your specific questions about how her team at Slide UX uses to tool to design collaboratively within in their team and with their clients.


About Erin
Erin is a founding partner at Slide UX, a local user experience consultancy that specializes in helping software firms and marketers who strive to create applications and sites that delight users. She has a decade of experience distilling complex, messy information and interactions into streamlined, intuitive, and persuasive experiences. 
Connect with Erin on LinkedIn.


Networking/chit-chat: 6:30-7 p.m.
Presentation: 7-8 p.m.
Food and beverages provided by Rackspace Austin!
Rackspace Austin
9001 N IH35 #150
Austin, TX 78753
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