The Austin Chapter of the Usability Professional’s Association and the Austin American Statesman present:
The Austin World Usability Day Event, Nov 10th 2011: A FREE Seminar at the Austin American Statesman
“Fires, Education and Designing for Social Change – How the Austin American-Statesman utilized social media to inform a community during Central Texas’ wildfires.”
On Sept. 4, 2011, a major fire disaster erupted within just a few hours, and swept across several parts of Central Texas. Homes, pets and livestock were lost and two deaths were attributed to the wildfires. The Austin American-Statesman, through their reporting, web and social media efforts, became THE source for the latest fire news. Almost immediately, the Statesman’s Social Media Editor Maira Garcia, sprang into action. The Statesman’s tens of thousands of Twitter and Facebook followers turned to them for up-to-date fire coverage. The Statesman became the leader in breaking fire news. Social media became one of the primary ways for many in the community to stay informed about a live and on-going disaster.
In this free World Usability Day seminar, Maira Garcia, the Statesman’s Social Media Editor, will provide a rare glimpse into the strategy and tactics surrounding the Austin Statesman’s disaster coverage. You will learn how news was gleaned, vetted and distributed. This is a very special opportunity to hear directly from those leading the coverage how they did it, what they learned, and how education can be provided by designing for social change.
WHAT: Free World Usability Day Event, a Seminar sponsored by the Austin Chapter of the UPA and the Austin American Statesman
WHEN: Thursday, November 10th, 2011, 7:00PM – 9:00PM
WHERE: The Austin American Statesman, 305 S Congress Ave, Austin, TX 78704
WHY: World Usability Day was founded in 2005 as an initiative of the Usability Professionals’ Association to ensure that services and products important to human life are easier to access and simpler to use. This year’s theme is “Education, Designing for Social Change” and is an opportunity for the community to learn more about making our world work better.
RSVP: SEATING IS LIMITED! Ensure you are able to attend this rare glimpse into the leading Journalism Social Media group. RSVP at EventBrite today!


