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<channel>
	<title>Austin UXPA</title>
	<atom:link href="http://www.austinupa.org/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.austinupa.org</link>
	<description>Austin&#039;s user experience community</description>
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		<item>
		<title>May meeting: Online usability testing</title>
		<link>http://www.austinupa.org/2013/04/may-meeting-online-usability-testing/</link>
		<comments>http://www.austinupa.org/2013/04/may-meeting-online-usability-testing/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 14:28:48 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=618</guid>
		<description><![CDATA[This month we are pleased to announce our speaker Ryan West, User Experience Director at Dell and creator of TestRockit.com. Ryan will be speaking about online usability testing. Ever wanted to try online usability testing but didn&#8217;t know where to &#8230; <a href="http://www.austinupa.org/2013/04/may-meeting-online-usability-testing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>This month we are pleased to announce our speaker Ryan West, User Experience Director at Dell and creator of <a href="TestRockit.com">TestRockit.com</a>. Ryan will be speaking about online usability testing.</p>
<p>Ever wanted to try online usability testing but didn&#8217;t know where to start? Unsure whether online testing is right for your project? Or want to improve your online testing process? Then this meeting is for you.</p>
<p>Pizza and drinks provided by 8-bit Bear Consulting!<br />
<a href="http://www.8-bitbearconsulting.com/">http://www.8-bitbearconsulting.com/</a></p>
<p>Please note the new start time:<br />
When: 6:30 p.m.-8 p.m. Tuesday, May 7<br />
Presentation: 7-8 p.m.</p>
<p>Where: <a href="https://maps.google.com/maps?q=buildasign&amp;ll=30.402935,-97.706308&amp;spn=0.043973,0.077162&amp;client=safari&amp;oe=UTF-8&amp;fb=1&amp;gl=us&amp;hq=buildasign&amp;hnear=0x8644b599a0cc032f:0x5d9b464bd469d57a,Austin,+TX&amp;cid=0,0,14576968155850380183&amp;t=m&amp;z=14&amp;iwloc=A">BuildASign</a><br />
11525A Stonehollow Dr.<br />
Austin, TX 78758</p>
<p>Cost: Free</p>
<p>RSVP: <a href="https://www.facebook.com/events/257574501046240/">https://www.facebook.com/events/257574501046240/</a><br />
Don’t use Facebook? RSVP to candice_mcfarland (at) yahoo (dot) com</p>
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		</item>
		<item>
		<title>STC Austin Salary Survey</title>
		<link>http://www.austinupa.org/2013/03/stc-austin-salary-survey/</link>
		<comments>http://www.austinupa.org/2013/03/stc-austin-salary-survey/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 03:56:35 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[salary]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=615</guid>
		<description><![CDATA[Every year, STC Austin does a salary survey to track how the job market in Austin is doing. It&#8217;s not just for writers: UX and IA and usability and artists and web designers and more should all be taking it. &#8230; <a href="http://www.austinupa.org/2013/03/stc-austin-salary-survey/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Every year, STC Austin does a salary survey to track how the job market in Austin is doing. It&#8217;s not just for writers: UX and IA and usability and artists and web designers and more should all be taking it.  The <a href="http://www.surveymonkey.com/s/QTJW3FH">2013 survey</a> (for 2012&#8242;s earnings) is open now.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>April meeting: SXSW Interactive Roundup and Review</title>
		<link>http://www.austinupa.org/2013/03/april-meeting-sxsw-interactive-roundup-and-review/</link>
		<comments>http://www.austinupa.org/2013/03/april-meeting-sxsw-interactive-roundup-and-review/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 02:31:44 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=610</guid>
		<description><![CDATA[If you went to SXSW Interactive, we want to hear about it. What was insightful, interesting, fun, thought-provoking? Those of us who didn&#8217;t go can get a mini SXSW for free! For those of you who want to share, this &#8230; <a href="http://www.austinupa.org/2013/03/april-meeting-sxsw-interactive-roundup-and-review/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>If you went to SXSW Interactive, we want to hear about it. What was insightful, interesting, fun, thought-provoking?</p>
<p>Those of us who didn&#8217;t go can get a mini SXSW for free!</p>
<p>For those of you who want to share, this doesn&#8217;t have to be fancy. No slides or other materials are required unless you have them and want to share.</p>
<p>Contact Candice McFarland at candice_mcfarland (at) yahoo.com if you want to discuss this further.</p>
<p>No food and drinks at this location, so eat beforehand. <img src='http://www.austinupa.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>When: 7-8 p.m. April 2<br />
Presentation: 7-8 p.m.</p>
<p>Where: BuildASign<br />
11525A Stonehollow Dr.<br />
Austin, TX 78758</p>
<p>Cost: Free</p>
<p>RSVP: <a href="http://www.facebook.com/events/382423401864743/">http://www.facebook.com/events/382423401864743/</a><br />
Don&#8217;t use Facebook? RSVP to candice (at) mcfarland@yahoo.com</p>
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		</item>
		<item>
		<title>Job opening: User Experience group at IBM Austin</title>
		<link>http://www.austinupa.org/2013/02/job-opening-with-the-user-experience-group-at-ibm-austin/</link>
		<comments>http://www.austinupa.org/2013/02/job-opening-with-the-user-experience-group-at-ibm-austin/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 23:39:26 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=606</guid>
		<description><![CDATA[The Power Systems Software User Experience group at IBM Austin has an opening for a Long-Term Supplemental employee.   We are looking for a UX professional with broad skills in user research, usability evaluation, and the design of web applications &#8230; <a href="http://www.austinupa.org/2013/02/job-opening-with-the-user-experience-group-at-ibm-austin/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: sans-serif; font-size: small;">The Power Systems Software User Experience group at IBM Austin has an opening for a Long-Term Supplemental employee.  </span></p>
<p><span style="font-family: sans-serif; font-size: small;">We are looking for a UX professional with broad skills in user research, usability evaluation, and the design of web applications (not web sites).  Familiarity with a variety of user research and evaluation methodologies and the ability to define and manage a comprehensive user research program is most important.  Experience with wireframing/prototyping tools and usability test tools is desirable. A background in enterprise computing, including familiarity with Systems Management and Virtualization, especially in a Unix or Linux environment, is a real plus.  Experienced professionals are encouraged to apply, but new graduates with advanced degrees in HCI, Psychology, or related fields will be considered.</span></p>
<p><span style="font-family: sans-serif; font-size: small;">Who we are:  Our Austin-based team is responsible for simplifying the end-to-end process of ordering, installing, configuring, and managing IBM servers, and the operating systems and other software that run on those servers.  We are part of a global development team charged with delivering innovative Virtualization Management interfaces on aggressive schedules.  Our product support activities span the entire usability engineering lifecycle, from user research to usability testing, often in parallel as we synchronize with Agile development cycles.</span></p>
<p><span style="font-family: sans-serif; font-size: small;">Things to note:</span><br />
<span style="font-family: sans-serif; font-size: small;">*  This is full-time position, working directly for IBM, for a three-year period.</span><br />
<span style="font-family: sans-serif; font-size: small;">*  No visa sponsorship is available &#8212; candidates must have current US work authorization.</span><br />
<span style="font-family: sans-serif; font-size: small;">*  No financial support for relocation &#8212; local candidates are preferred.</span></p>
<p><span style="font-family: sans-serif; font-size: small;">If you&#8217;re interested in this position, please send your resume to Jack Alford (alfordja [AT] <a href="http://us.ibm.com/" target="_blank">us.ibm.com</a>)</span></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.austinupa.org%2F2013%2F02%2Fjob-opening-with-the-user-experience-group-at-ibm-austin%2F&amp;title=Job%20opening%3A%20User%20Experience%20group%20at%20IBM%20Austin" id="wpa2a_8"><img src="http://www.austinupa.org/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Free Intro to Web Development Course March 9-12 in Austin</title>
		<link>http://www.austinupa.org/2013/02/free-intro-to-web-development-course-march-9-12-in-austin/</link>
		<comments>http://www.austinupa.org/2013/02/free-intro-to-web-development-course-march-9-12-in-austin/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 23:32:33 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=605</guid>
		<description><![CDATA[This year on March 9-12 during SXSW, digital agency Huge (http://www.hugeinc.com) is hosting a FREE intro to web development course while we are in Austin. The program is aimed at giving digital professionals the skills they need to write code &#8230; <a href="http://www.austinupa.org/2013/02/free-intro-to-web-development-course-march-9-12-in-austin/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>This year on March 9-12 during SXSW, digital agency Huge (<a href="http://www.hugeinc.com">http://www.hugeinc.com</a>) is hosting a FREE intro to web development course while we are in Austin. The program is aimed at giving digital professionals the skills they need to write code and work with developers, and participants will learn HTML, CSS, JavaScript, and image production using Photoshop.</p>
<p>For more details and to apply, interested individuals should visit this page and complete the application form <a href="http://www.sxsw.hugeinc.com/web-development-intensive-austin-2013.html">http://www.sxsw.hugeinc.com/web-development-intensive-austin-2013.html</a>.</p>
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		<item>
		<title>Job opening: Usability Architect at Office Depot</title>
		<link>http://www.austinupa.org/2013/02/job-opening-usability-architect-at-office-depot/</link>
		<comments>http://www.austinupa.org/2013/02/job-opening-usability-architect-at-office-depot/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 21:17:09 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=603</guid>
		<description><![CDATA[The Usability Architect is a new role at Office Depot and is junior to the Sr. Usability Architect. This role supports usability of the online design process and has responsibility for the success of mid-size projects. The Usability Architect will &#8230; <a href="http://www.austinupa.org/2013/02/job-opening-usability-architect-at-office-depot/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>The Usability Architect is a new role at Office Depot and is junior to the Sr. Usability Architect. This role supports usability of the online design process and has responsibility for the success of mid-size projects. The Usability Architect will function as part of a cross-functional, matrixed team with responsibility for research, strategy execution, product definition, and design refinement. This role will function as an innovative designer, a product manager, a confident team member, team player, and skilled client partner.</p>
<p>See full posting for details:<br /><a href="http://jobs.officedepot.com/austin/ecommerce/jobid2969878-usability-architect-jobs">http://jobs.officedepot.com/<wbr />austin/ecommerce/jobid2969878-<wbr />usability-architect-jobs</a></p>
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		<item>
		<title>2013 Austin UXPA board members announced</title>
		<link>http://www.austinupa.org/2013/02/2013-austin-uxpa-board-members-announced/</link>
		<comments>http://www.austinupa.org/2013/02/2013-austin-uxpa-board-members-announced/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 18:40:32 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=596</guid>
		<description><![CDATA[We are pleased to announce the new Austin UXPA board members for 2013. They are Candice McFarland, President; Sasha Wolosin, Vice President; and Julie Lowe, Secretary. Candice McFarland is the customer engagement manager for Dell’s B2B websites globally. What does &#8230; <a href="http://www.austinupa.org/2013/02/2013-austin-uxpa-board-members-announced/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>We are pleased to announce the new Austin UXPA board members for 2013.  They are Candice McFarland, President; Sasha Wolosin, Vice President; and Julie Lowe, Secretary.</p>
<p>Candice McFarland is the customer engagement manager for Dell’s B2B websites globally. What does that mean? Well, she’s a combo researcher/strategist with a huge dollop of user advocacy. (Go, IT pros!) Before that, she was in Dallas working with clients like Disney, Microsoft, Michelin and Moen on fabulous methodologies like usability testing, card sorting, cognitive walkthroughs and focus groups. When she’s not stalking Tom Tullis, you can find Candice watching reality dance shows and keeping things she reads in UTest a state secret.</p>
<p>Sasha Wolosin (www.sashawolosin.com) is a Ph.D. Candidate in the Department of Psychology at The University of Texas at Austin. Her current research focuses on the influence of motivation on human memory. Sasha has experience with UX research and design, and plans to work in these areas after completing her degree. She is passionate about good design, bikes, music and travel.</p>
<p>Julie Lowe is a Sr. Interaction Designer at Mutual Mobile. Coming from a usability research background, she loves being able to put findings into action through design.  When she&#8217;s not working on reducing user tears, you can find her socializing with the UXPA and IxDA communities in Austin, going out swing dancing and tackling the occasional DIY home improvement project.</p>
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		<item>
		<title>February Meeting Recap: Modeling the Experience with Travis McCutcheon</title>
		<link>http://www.austinupa.org/2013/02/february-meeting-recap-modeling-the-experience-with-travis-mccutcheon/</link>
		<comments>http://www.austinupa.org/2013/02/february-meeting-recap-modeling-the-experience-with-travis-mccutcheon/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 18:20:21 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=599</guid>
		<description><![CDATA[Thank you to all who attended the meeting on Tuesday! And a big thank you to our speaker, Travis McCutcheon. Through real world examples, Travis conveyed with energy and enthusiasm the importance of user research and iterative testing early in business development, &#8230; <a href="http://www.austinupa.org/2013/02/february-meeting-recap-modeling-the-experience-with-travis-mccutcheon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Thank you to all who attended the <a title="February Meeting: Modeling the Experience; UXPA Elections" href="http://www.austinupa.org/2013/01/february-meeting-modeling-the-experience-uxpa-elections/">meeting</a> on Tuesday! And a big thank you to our speaker, Travis McCutcheon. Through real world examples, Travis conveyed with energy and enthusiasm the importance of user research and iterative testing early in business development, and demonstrated how to implement these methods to create effective business models.</p>
<p>Slides from the meeting can be found here: <a href="http://l4m.co/uxpa">http://l4m.co/uxpa</a></p>
<p>If anyone is interested in trying to seed these concepts within their organization, Travis can be reached at:</p>
<p><a href="http://leapformankind.com">http://leapformankind.com</a><br />
travis [at] leapformankind [dot] com</p>
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		<item>
		<title>Job opening: Rock Star Senior UX Designer Wanted</title>
		<link>http://www.austinupa.org/2013/02/job-opening-rock-star-senior-ux-designer-wanted/</link>
		<comments>http://www.austinupa.org/2013/02/job-opening-rock-star-senior-ux-designer-wanted/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 19:51:36 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=595</guid>
		<description><![CDATA[Rock Star Senior UX Designer Wanted When presented with a thorny problem, do you immediately grab pencil and paper to figure out the solution? Are you always considering ways that the real world can better organize and present information (e.g. &#8230; <a href="http://www.austinupa.org/2013/02/job-opening-rock-star-senior-ux-designer-wanted/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Rock Star Senior UX Designer Wanted<br />
When presented with a thorny problem, do you immediately grab pencil and paper to figure out the solution?<br />
Are you always considering ways that the real world can better organize and present information (e.g. restaurant menus, store signage, forms from the DMV) so can can get in, get out and get on with your life?<br />
Are you good friends with boxes and arrows? Post-Its and Sharpies? OmniGraffle, Visio, Illustrator and Axure?</p>
<p>If you answered an emphatic “yes” to these questions, we would love to talk to you.<br />
Design For Use is a user experience consulting firm with offices in Austin, USA and Gurgaon, India.<br />
We are looking for Information Architects and Interaction Designers with 3-5 years of experience who are passionate about their craft and want to make the world a better place through design. Together we can make brilliant experiences!<br />
Considering the international structure of our team, living in Austin is not a requirement for this position. As long as you’re a good fit for the job, you have the option of working remotely.</p>
<p>Send your resumes and portfolios to:<br />
David Richard<br />
President, Design For Use LLC<br />
drichard@designforuse.net</p>
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		<title>February Meeting: Modeling the Experience; UXPA Elections</title>
		<link>http://www.austinupa.org/2013/01/february-meeting-modeling-the-experience-uxpa-elections/</link>
		<comments>http://www.austinupa.org/2013/01/february-meeting-modeling-the-experience-uxpa-elections/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 16:19:52 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=592</guid>
		<description><![CDATA[At our meeting next week, Tuesday Feb 5th, Travis McCutcheon of Leap for Mankind will present &#8220;Modeling the Experience&#8221;, discussing how to use design activities to validate a business model. We will also be holding elections for the 2013 Austin &#8230; <a href="http://www.austinupa.org/2013/01/february-meeting-modeling-the-experience-uxpa-elections/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>At our meeting next week, Tuesday Feb 5th, Travis McCutcheon of Leap for Mankind will present &#8220;Modeling the Experience&#8221;, discussing how to use design activities to validate a business model.</p>
<p>We will also be holding elections for the 2013 Austin UXPA board briefly before the presentation. If you are interested in becoming a board member, please email us by Feb 2nd (contact: Candice McFarland, candice_mcfarland (at) yahoo.com). For more information: <a href="http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/">http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/</a></p>
<p>Presentation starts at 7 p.m.</p>
<p>Modeling the Experience</p>
<p>Travis McCutcheon</p>
<p>Success of new products depends on viable business models. Too often the model is formed around technology or marketing. Incorporating the voice of the customer into the foundation of your model allows you to create delightful experiences while building sustainable products. This presentation walks through a business model illustrating how each element corresponds to a design activity. It will encourage you to think holistically about product development while creating, delivering and capturing value.</p>
<p>Where:<br />
Opal Divine’s Downtown<br />
2nd Floor<br />
700 W 6th St<br />
Austin, TX 78701<br />
<a href="http://www.opaldivines.com/">http://www.opaldivines.com/</a></p>
<p>Opal Divine’s has great appetizers, dinners and beer. Bring your appetite.</p>
<p>When:<br />
Tuesday, Feb 5th<br />
Networking/Hanging Out/Eating/Drinking: 6:30 p.m.<br />
Elections: 6:50 p.m.<br />
Presentation: 7 p.m.</p>
<p>RSVP on Facebook: <a href="https://www.facebook.com/events/529460487084208/">https://www.facebook.com/events/529460487084208/</a></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.austinupa.org%2F2013%2F01%2Ffebruary-meeting-modeling-the-experience-uxpa-elections%2F&amp;title=February%20Meeting%3A%20Modeling%20the%20Experience%3B%20UXPA%20Elections" id="wpa2a_20"><img src="http://www.austinupa.org/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Call for Austin UXPA board members: Election on Feb. 5</title>
		<link>http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/</link>
		<comments>http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 18:51:10 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=590</guid>
		<description><![CDATA[Dear Austin UXPA members, We will hold elections on Tuesday, Feb. 5, to elect Austin UXPA board members for the 2013 calendar year. This is a volunteer (non-paid) position with the following benefits and responsibilities. We encourage you to reach &#8230; <a href="http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Dear Austin UXPA members,</p>
<p>We will hold elections on Tuesday, Feb. 5, to elect Austin UXPA board members for the 2013 calendar year. This is a volunteer (non-paid) position with the following benefits and responsibilities. We encourage you to reach out to the current board members (email addresses below) with any questions.</p>
<p>Deadline to express interest by email: Feb. 2</p>
<p>Positions include: President, Vice President, Secretary and Social Media Chair.</p>
<p>Benefits:</p>
<ul>
<li>Steer Austin chapter of the national User Experience Professionals Association</li>
<li>Have access to the national organization’s resources</li>
<li>Be part of a great community with wonderful members</li>
</ul>
<p>Responsibilities:</p>
<ul>
<li>Help organize monthly meetings along with three other board members (no one person does all of these every month)
<ul>
<li>Determine locations
<ul>
<li>Reserve chosen location</li>
</ul>
</li>
</ul>
<ul>
<li>Suggest/find/elicit speakers</li>
<li>Bring supplies (pens, name tags, sign-in sheets, etc.)</li>
<li>Be able to attend the majority of meetings throughout the year (usually the first Tuesday of the month from 6:30-8:30 p.m.)</li>
</ul>
</li>
<li>Administrative
<ul>
<li>Add new members to the Google Groups mailing list</li>
<li>Post events on Facebook, our website and Twitter, as well as send out announcements to the Google Group</li>
</ul>
</li>
<li>Social Media
<ul>
<ul>
<li>Tweet and retweet from the Austin UXPA handle on issues and subjects relevant to our members.</li>
<p>We encourage everyone running to attend the election on Tuesday, Feb. 5, during our regular meeting, but it is not a requirement. (Where: Opal Divine’s on 6th St. When: 6:30-8 p.m.)It is not necessary to be a member of the national organization in order to be a board member of the Austin chapter. However, if you are interested in national UXPA membership, see http://www.usabilityprofessionals.org/about_upa/membership.html) for more information.</p>
<p>Please email one of the following people if you’re interested in being an Austin UXPA board member:<br />
Julie Lowe, julieklowe (at) gmail.com<br />
Candice McFarland, candice_mcfarland (at) yahoo.com<br />
Sasha Wolosin, sasha.wolosin (at) gmail.com</p>
<p>Thank you so much,<br />
Austin UXPA</p>
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		<title>January meeting: The Next Level of Card Sorting</title>
		<link>http://www.austinupa.org/2013/01/january-meeting-ours-goes-to-11-the-next-level-of-card-sorting/</link>
		<comments>http://www.austinupa.org/2013/01/january-meeting-ours-goes-to-11-the-next-level-of-card-sorting/#comments</comments>
		<pubDate>Wed, 02 Jan 2013 15:45:06 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

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		<description><![CDATA[Christine Holcombe and Valle Hansen of Design for Use will present, &#8220;Ours Goes to 11: The Next Level of Card Sorting.&#8221; Card sorting may be one of the less sexy aspects of user research, but Christine and Valle&#8217;s new take &#8230; <a href="http://www.austinupa.org/2013/01/january-meeting-ours-goes-to-11-the-next-level-of-card-sorting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Christine Holcombe and Valle Hansen of Design for Use will present, &#8220;Ours Goes to 11: The Next Level of Card Sorting.&#8221;</p>
<p>Card sorting may be one of the less sexy aspects of user research, but Christine and Valle&#8217;s new take on this practical exercise will provide participants with a new method for improving the labels, structure and overall usability of their websites. </p>
<p>While the traditional 30-card limit for online card sorting is effective in evaluating a small website, it may not reveal meaningful results for sites with thousands of pages. The ladies have developed a staggered card sort method that deploys several versions of a card sort that contain complementary content. The approach provides a &#8220;safety net&#8221; by testing a small group of content, but also enables deeper exploration through larger card sorts.</p>
<p>Christine and Valle will demonstrate their methodology by facilitating a live card sort using their staggered sorting method. We &#8212; yes, us! &#8212; will steer the demo, conducting the card sort ourselves and participating in the analysis.</p>
<p>Where:<br />
Opal Divine&#8217;s Downtown<br />
2nd Floor<br />
700 W 6th St<br />
Austin, TX 78701<br />
<a href="http://www.opaldivines.com/" title="http://www.opaldivines.com/" target="_blank">http://www.opaldivines.com/</a></p>
<p>Opal Divine&#8217;s has great appetizers, dinners and beer. Bring your appetite. </p>
<p>When:<br />
Tuesday, Jan. 15<br />
Networking/Hanging Out/Eating/Drinking: 6:30-6:45 p.m.<br />
Presentation: 6:45-7:45 p.m. </p>
<p>Please RSVP here: <a href="http://www.facebook.com/events/584043414945922/" title="http://www.facebook.com/events/584043414945922/" target="_blank">http://www.facebook.com/events/584043414945922/</a> </p>
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		<title>Austin to celebrate World Usability Day</title>
		<link>http://www.austinupa.org/2012/10/austin-to-celebrate-world-usability-day/</link>
		<comments>http://www.austinupa.org/2012/10/austin-to-celebrate-world-usability-day/#comments</comments>
		<pubDate>Tue, 23 Oct 2012 03:25:41 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=574</guid>
		<description><![CDATA[Join the Austin user experience community Thursday, Nov. 8, as we welcome two speakers discussing the usability of financial systems: Danielle Smith of Paypal/X.Commerce and Stephanie Schuhmacher of NetSpend. Stephanie Schuhmacher&#8217;s talk will be, &#8220;Money Outside the Mainstream.&#8221; Almost 10 &#8230; <a href="http://www.austinupa.org/2012/10/austin-to-celebrate-world-usability-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.austinupa.org/wp-content/uploads/2012/10/uxpa-dollar-2.png"><img class="alignleft size-medium wp-image-585" title="uxpa-dollar-2" src="http://www.austinupa.org/wp-content/uploads/2012/10/uxpa-dollar-2-225x300.png" alt="" width="225" height="300" /></a>Join the Austin user experience community Thursday, Nov. 8, as we welcome two speakers discussing the usability of financial systems: Danielle Smith of Paypal/X.Commerce and Stephanie Schuhmacher of NetSpend.</p>
<p>Stephanie Schuhmacher&#8217;s talk will be, &#8220;Money Outside the Mainstream.&#8221; Almost 10 million Americans either don&#8217;t have a bank account or have opted out of using mainstream banks. Learn more about the unique and complex financial challenges that affect the unbanked and underbanked, and how NetSpend identifies their attitudes and goals to design alternative financial products.</p>
<p>A huge thanks to Mutual Mobile for hosting us!</p>
<p>When:</p>
<p>6:30 p.m., Thursday, Nov. 8</p>
<p>Where:</p>
<p><a href="https://maps.google.com/maps?cid=6530492104690943632&amp;q=Mutual+Mobile">Mutual Mobile</a><br />
206 East 9th Street, Suite 1400<br />
Austin, TX 78701</p>
<p><a href="http://www.facebook.com/events/302641389849153/">RSVP on Facebook</a></p>
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		<title>September meeting recap: Accessibility 101 with Ella Jane Moore</title>
		<link>http://www.austinupa.org/2012/09/september-meeting-recap-accessibility-101-with-ella-jane-moore/</link>
		<comments>http://www.austinupa.org/2012/09/september-meeting-recap-accessibility-101-with-ella-jane-moore/#comments</comments>
		<pubDate>Thu, 06 Sep 2012 16:40:00 +0000</pubDate>
		<dc:creator>sasha</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=571</guid>
		<description><![CDATA[Thank you to all who attended our September meeting! For anyone who missed it, Ella Jane Moore, the Community Programs Manager at Knowbility, came to speak to us about Accessibility. We learned about the basics of web accessibility such as &#8230; <a href="http://www.austinupa.org/2012/09/september-meeting-recap-accessibility-101-with-ella-jane-moore/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Thank you to all who attended our September meeting!</p>
<p>For anyone who missed it, Ella Jane Moore, the Community Programs Manager at <a title="http://www.knowbility.org" href="http://www.knowbility.org">Knowbility</a>, came to speak to us about Accessibility. We learned about the basics of web accessibility such as providing captions and audio, using good descriptive language in alt text and links, the importance of not relying on color alone, and considerations for screen readers. We also learned about <a title="http://www.w3.org/WAI/intro/aria.php" href="http://www.w3.org/WAI/intro/aria.php">ARIA</a>, the future in web accessibility standards.</p>
<p>Here is the <a title="http://prezi.com/ar9konrura_j/accessibility-ux/" href="http://prezi.com/ar9konrura_j/accessibility-ux/">link to the presentation</a>.</p>
<p>Additionally, we learned about how to participate in Open AIR (Accessible Internet Rally). Participants have free access to training worth over $4,000, and will have the opportunity to win tickets to SXSW Interactive 2014! Registration is open now through October 1st: <a title="http://www.knowbility.org/v/open-air/" href="http://www.knowbility.org/v/open-air/">http://www.knowbility.org/v/open-air/</a></p>
<p>Other useful links:<br />
<a title="http://jimthatcher.com/" href="http://jimthatcher.com/">Jim Thatcher&#8217;s page</a> (check out the links in the right hand sidebar)<br />
<a title="http://www.w3.org/WAI/demos/bad/" href="http://www.w3.org/WAI/demos/bad/">W3C before and after demos</a><br />
<a title="http://www.freedomscientific.com/products/fs/jaws-product-page.asp" href="http://www.freedomscientific.com/products/fs/jaws-product-page.asp">JAWS- a screen reader</a></p>
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		<title>September Meeting: Accessibility 101</title>
		<link>http://www.austinupa.org/2012/08/september-meeting-accessibility-101/</link>
		<comments>http://www.austinupa.org/2012/08/september-meeting-accessibility-101/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 22:44:31 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[Knowbility]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=567</guid>
		<description><![CDATA[September Meeting: Accessibility 101 (plus, how you can get involved) We are so excited to announce our September speaker, Ella Jane Moore of Knowbility. Accessibility is fast becoming a hot topic in the development world: With a Justice Department ruling &#8230; <a href="http://www.austinupa.org/2012/08/september-meeting-accessibility-101/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>September Meeting: Accessibility 101 (plus, how you can get involved)</h1>
<p>We are so excited to announce our September speaker, Ella Jane Moore of Knowbility.</p>
<p>Accessibility is fast becoming a hot topic in the development world: With a Justice Department ruling that websites fall under the regulations of the Americans with Disabilities Act, many organizations are scrambling to remediate their websites. Join us to learn the basics of accessibility – why it matters, how it improves usability, when in the development process it should be considered, and basic considerations and techniques.</p>
<p>We’ll also discuss Open AIR (Accessible Internet Rally), a fantastic opportunity to learn the ins and outs of accessibility while making an impact on your community.</p>
<p>Ella Jane Moore is the Community Programs Manager at Knowbility, an Austin-based 501(c)(3). She got her start in the nonprofit world making summer camps accessible to kids with special needs, and has graduated to doing the same for the Internet.</p>
<p><a title="RSVP on Facebook" href="http://www.facebook.com/#!/events/375637972505282/" target="_blank">RSVP on Facebook</a></p>
<p><strong>WHAT:</strong> September Austin UXPA Meeting: Accessibility 101</p>
<p><strong>WHERE:</strong> <a href="https://maps.google.com/maps?q=700+W+6th+St,+Austin,+Travis,+Texas+78701&amp;hl=en&amp;sll=30.227693,-97.760536&amp;sspn=0.006331,0.012885&amp;geocode=FVXizQEd9XQs-g&amp;s=AARTsJoXa09J0R9glI94NjEHKpwEGXpQKQ&amp;view=map&amp;hnear=700+W+6th+St,+Austin,+Travis,+Texas+78701&amp;t=h&amp;z=16" target="_blank">Opal Divines</a>, upstairs meeting room. 700 W 6th St, Austin, Texas 78701 (no host food and drinks available)</p>
<p><strong>WHEN:</strong> Tuesday, September 4th, 6:30pm networking. 7pm meeting starts.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fwww.austinupa.org%2F2012%2F08%2Fseptember-meeting-accessibility-101%2F&amp;title=September%20Meeting%3A%20Accessibility%20101" id="wpa2a_30"><img src="http://www.austinupa.org/wp-content/plugins/add-to-any/share_save_120_16.png" width="120" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>August Meeting Wireframe tools and tips</title>
		<link>http://www.austinupa.org/2012/07/august-meeting-wireframe-tools-and-tips/</link>
		<comments>http://www.austinupa.org/2012/07/august-meeting-wireframe-tools-and-tips/#comments</comments>
		<pubDate>Tue, 31 Jul 2012 02:27:38 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[meeting]]></category>
		<category><![CDATA[uxpa]]></category>
		<category><![CDATA[wireframe]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=561</guid>
		<description><![CDATA[August UXPA Meeting: Wireframing tools and tips Our August UXPA meeting is for anyone wondering what tools to use to create low-fidelity mock-ups. We have a panel of designers and testers who will share with you some of their favorite &#8230; <a href="http://www.austinupa.org/2012/07/august-meeting-wireframe-tools-and-tips/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>August UXPA Meeting: Wireframing tools and tips</h1>
<p><a href="http://www.austinupa.org/wp-content/uploads/2012/07/wireframe.png"><img class="alignleft size-full wp-image-562" title="wireframe" src="http://www.austinupa.org/wp-content/uploads/2012/07/wireframe.png" alt="wireframe" width="250" height="207" /></a>Our August UXPA meeting is for anyone wondering what tools to use to create low-fidelity mock-ups. We have a panel of designers and testers who will share with you some of their favorite wireframing tools, and some tips and tricks they use when they are designing. After our panelists have their say, it&#8217;s your turn! We will open up the discussion to you and the rest of the audience to share your thoughts on tools, tips, tricks and more!</p>
<p><strong>Our panelists include:</strong></p>
<ul>
<li>Tim Ballew &#8211; Tim will talk about Balsamiq and just maybe give a copy away during that meeting!</li>
<li>Amanda Klohmann &#8211; Amanda will talk about mobile considerations and using InVision to create interactive prototypes with wireframes</li>
<li>Sara Wingfield &#8211; Sara uses Illustrator but uses almost a &#8220;counter-wireframing&#8221; approach that offers you an alternative to wireframes</li>
</ul>
<p>After the panelists review their favorite tools and techniques, it&#8217;s your turn to share your favorite tool with your fellow UX fans. This meeting will be at Opal Divines, and no-host food and drink will be available. Plan to arrive early and take advantage of the great networking, food and drink, and we&#8217;ll see you there!</p>
<p><strong>WHAT:</strong> August Austin UXPA Meeting: Wireframing tools panel.</p>
<p><strong>WHERE:</strong> <a href="https://maps.google.com/maps?q=700+W+6th+St,+Austin,+Travis,+Texas+78701&amp;hl=en&amp;sll=30.227693,-97.760536&amp;sspn=0.006331,0.012885&amp;geocode=FVXizQEd9XQs-g&amp;s=AARTsJoXa09J0R9glI94NjEHKpwEGXpQKQ&amp;view=map&amp;hnear=700+W+6th+St,+Austin,+Travis,+Texas+78701&amp;t=h&amp;z=16" target="_blank">Opal Divines</a>, upstairs meeting room. 700 W 6th St, Austin, Texas 78701 (no host food and drinks available)</p>
<p><strong>WHEN:</strong> Tuesday, August 7th, 6:30pm networking. 7pm meeting starts.</p>
<p><strong>WHY:</strong> Learn about UX practitioners favorite wireframing tools, tips and techniques, and share your own!</p>
<p><strong>HOW:</strong> There&#8217;s no fee to come by and learn some cool wireframing secrets, just RSVP on the <a href="http://www.facebook.com/events/446013702105332/" target="_blank">Austin UXPA facebook wireframing meeting</a> page and we will see you there!</p>
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		<title>June Meeting at BuildASign</title>
		<link>http://www.austinupa.org/2012/05/june-meeting-at-buildasign/</link>
		<comments>http://www.austinupa.org/2012/05/june-meeting-at-buildasign/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:13:05 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[buildasign]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ecommerce optimization]]></category>
		<category><![CDATA[june meeting]]></category>
		<category><![CDATA[june upa meeting]]></category>
		<category><![CDATA[upa]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=559</guid>
		<description><![CDATA[&#8220;The Modern E-Commerce Site: Optimizing for Conversion and Usability&#8221; Come join your fellow Austin UPA and UX fans for a real-world example of eCommerce usability optimization in practice. Our hosts, BuildASign, will be providing pizza and drinks while they walk &#8230; <a href="http://www.austinupa.org/2012/05/june-meeting-at-buildasign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>&#8220;The Modern E-Commerce Site: Optimizing for Conversion and Usability&#8221;</h1>
<p><a href="http://www.austinupa.org/wp-content/uploads/2012/05/ecommerce-button.jpg"><img class="alignleft size-full wp-image-560" title="eCommerce" src="http://www.austinupa.org/wp-content/uploads/2012/05/ecommerce-button.jpg" alt="eCommerce" width="300" height="300" /></a>Come join your fellow Austin UPA and UX fans for a real-world example of eCommerce usability optimization in practice. Our hosts, BuildASign, will be providing pizza and drinks while they walk us through actual examples from their eCommerce website optimization. In addition, the BuildASign team of Cameron and Bobby will offer both the business and the design perspective for what makes a good website experience.</p>
<p>The presentation will walk through the redesign of BuildASign.com as a case study for sharing best practices around creating a site that offers best-in-class user experience while still driving conversions. It will cover the primary challenges of the original site and the reasons for redesign. In addition, they will cover the strategy and goals for the redesign including early tests and the results shown. They will provide insights into the key elements for any redesign effort. Finally, they will review the plan moving forward.</p>
<p><strong>RSVP:</strong> Please RSVP on our <a href="http://www.facebook.com/events/361829397215116/" target="_blank">Austin UPA Facebook even page</a>, and we will look forward to seeing you there!</p>
<p><strong>WHAT:</strong> June Austin UPA Meeting, “Modern E-Commerce: Optimizing for Conversion and Usability”</p>
<p><strong>WHEN:</strong>  Tuesday, June 5<sup>th</sup>, 6:30pm (networking) 7:00pm (presentation)</p>
<p><strong>WHERE:</strong> <a href="http://g.co/maps/sr7np">BuildASign</a>, 11525A Stonehollow Dr. Suite 100, Austin, TX. Located at the corner of Metric and Stonehollow</p>
<p><strong>WHY:</strong> Come enjoy food and drinks while you learn about an tips and best practices from an actual E-Commerce site that is using UX and usability to improve conversion and sales.</p>
<p>BuildASign.com™ is a national e-commerce leader in custom signage and development of related industry innovations and software applications.</p>
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		<title>Senior UX UI Designer and Developer at Adlucent</title>
		<link>http://www.austinupa.org/2012/05/senior-ux-ui-designer-and-developer-at-adlucent/</link>
		<comments>http://www.austinupa.org/2012/05/senior-ux-ui-designer-and-developer-at-adlucent/#comments</comments>
		<pubDate>Thu, 10 May 2012 18:19:00 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[ux design]]></category>
		<category><![CDATA[ux/ui designer]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=557</guid>
		<description><![CDATA[Job Opening for Senior UX/UI Designer and Developer at Adlucent A friend of the Austin UPA sent us a recent job opening for Senior UX/UI Designer and Developer at Adlucent in Austin. Here&#8217;s the details: As a Senior UI Developer, &#8230; <a href="http://www.austinupa.org/2012/05/senior-ux-ui-designer-and-developer-at-adlucent/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>Job Opening for Senior UX/UI Designer and Developer at Adlucent</h1>
<p>A friend of the Austin UPA sent us a recent job opening for Senior UX/UI Designer and Developer at Adlucent in Austin. Here&#8217;s the details:</p>
<div><strong>As a Senior UI Developer, you will</strong></div>
<ul>
<li>Lead UI/UX efforts</li>
<li>Own interaction design</li>
<li>Work closely with our software engineers and product managers</li>
<li>Create clean, elegant code using HTML, CSS, and JavaScript</li>
<li>Contribute to the evolution of our style guides, markup library (e.g., future development and extension of widgets sets) and digital icon library</li>
</ul>
<h3><strong>About You</strong></h3>
<ul>
<li>You get slightly anxious if something is a few pixels off</li>
<li>You can bend JavaScript, CSS and HTML to your will</li>
<li>You excel at taking feature lists and turning them into clever and intuitive user interfaces</li>
<li>You have a great eye for stunning visual design</li>
<li>You love to collaborate with users, developers and product managers to make beautiful and simple software that’s a joy to use</li>
</ul>
<h3><strong>Must Have</strong></h3>
<ul>
<li>At least 3 years of solid UI/UX experience transforming your designs into actual code</li>
<li>Expertise in HTML, CSS and JavaScript</li>
<li>A design portfolio of completed works</li>
<li>Experience working in the software development environment</li>
<li>Passion for graphic design, human-computer interaction and interaction design</li>
<li>Strong eye for typography, color and hierarchy</li>
<li>Familiarity with user research methods</li>
<li>A commitment to producing quality, innovative work</li>
<li>Excellent communication skills</li>
<li>Desire to work in a collaborative environment where you thrive on iteration</li>
</ul>
<h3><strong>Nice to Have</strong></h3>
<ul>
<li>Icon design experience</li>
<li>Knowledge of HTML5 beyond the buzzwords</li>
<li>Experience with Backbone.js or Ember.js</li>
<li>Familiarity with version control systems, especially Subversion</li>
<li>Working knowledge of Java and GWT</li>
</ul>
<h2>For more information on this position:</h2>
<p><a href="http://adlucent.com/careers/" target="_blank">http://adlucent.com/careers/</a></p>
<div>
<div data-tooltip="Show trimmed content"></div>
</div>
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		<title>Review of Austin UPA Usability Workshop</title>
		<link>http://www.austinupa.org/2012/05/review-of-austin-upa-usability-workshop/</link>
		<comments>http://www.austinupa.org/2012/05/review-of-austin-upa-usability-workshop/#comments</comments>
		<pubDate>Sat, 05 May 2012 14:37:50 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[austin upa]]></category>
		<category><![CDATA[upa]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[usability workshop]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=552</guid>
		<description><![CDATA[Austin UPA Meeting Review: Usability Workshop Our Austin UPA chapter May meeting was a usability workshop and based on the feedback receive was in every way a resounding success! Attendees had a chance to learn, via hands-on training, exactly how &#8230; <a href="http://www.austinupa.org/2012/05/review-of-austin-upa-usability-workshop/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>Austin UPA Meeting Review: Usability Workshop</h1>
<div id="attachment_553" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-1.jpg"><img class="size-medium wp-image-553" title="Usability-Testing-Workshop-1" src="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-1-300x225.jpg" alt="Usability-Testing-Workshop-1" width="300" height="225" /></a><p class="wp-caption-text">Usability testing workshop</p></div>
<p>Our Austin UPA chapter May meeting was a usability workshop and based on the feedback receive was in every way a resounding success!</p>
<p>Attendees had a chance to learn, via hands-on training, exactly how to conduct a one-on-one moderated usability session. Based on the survey feedback we received this was one of the best meetings yet, as members enjoyed having a chance to learn how to conduct a session, and got to flex their usability testing skills.</p>
<p>A few comments from the surveys included:</p>
<blockquote><p>&#8220;I think the hands-on experience was great&#8221;<br />
&#8220;Nice overview of user testing&#8221;<br />
&#8220;Super helpful&#8221;</p></blockquote>
<p>The meeting started with networking, always a favorite with our members. Each member had a chance to get to meet fellow members and learn a bit more about them, where they work, what they do and how they became interested in UX and usability.</p>
<p>Next, the meeting started with a quick review of the entire usability testing process, which among other things includes creating Personas, identifying critical tasks, developing a usability testing protocol, recruiting participants who match the Personas and conducting and analyzing the test. For purposes of this meeting we focused just on the moderation techniques necessary for a 1-on-1 performance based test.</p>
<p>The board then went through a brief demo of how a typical usability test works. Members watched as the moderator asked the user to try to accomplish a critical task on a website. In this case the critical task was to book train travel for her parents, who live in New Jersey, to visit her in Austin, Texas via amtrak.com. As it turned out, the usability of amtrak.com caused several issues. The group listened intently while the user tried to accomplish the goal, using the think out loud method so everyone could evaluate the experience.</p>
<div id="attachment_554" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-2.jpg"><img class="size-medium wp-image-554" title="Usability-Testing-Workshop-2" src="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-2-300x225.jpg" alt="Usability-Testing-Workshop-2" width="300" height="225" /></a><p class="wp-caption-text">User and moderator at the usability testing workshop</p></div>
<p>After the brief demo, our members broke into groups of three. One member took the role of moderator, one took the role of the user, and the third took the role of observer. Testing started by having the moderator ask the user to conduct one critical task on a website they were already familiar with.  The moderator practiced asking non-leading questions to help probe for potential issues, or to gather additional insight into user expectations vs. the actual experience.</p>
<p>After ten minutes of testing, the group stopped and the observer provided feedback to the moderator on the technique he or she used, offering tips on what went well and where the moderator might want to focus on technique.</p>
<p>After the usability testing review was completed, the team of three switched roles, the moderator becoming the observer, the user becoming the moderator and the observer becoming the user role. The next session of 10 minutes started and at the conclusion of testing the new moderator received feedback from the observer. This process then continued a third time, so that each of the three participants had a chance to do each of the three roles.</p>
<div id="attachment_555" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-3.jpg"><img class="size-medium wp-image-555" title="Usability-Testing-Workshop-3" src="http://www.austinupa.org/wp-content/uploads/2012/05/Usability-Testing-Workshop-3-300x225.jpg" alt="Usability-Testing-Workshop-3" width="300" height="225" /></a><p class="wp-caption-text">Usability testing workshop in full action</p></div>
<p>At the conclusion of the workshop, each participant voiced their thoughts to the group on the key things they learned from the workshop. All members agreed the workshop was a resounding success and they learned practical information they could put to use immediately at their work. One participant even noted that just that quick test of his application had uncovered several issues he couldn&#8217;t wait to address the next day at work!</p>
<p>Based on the resounding success of this meeting we will plan on doing more hands-on workshops in the future around other UX and usability methods!</p>
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		<title>May Meeting: Usability Testing Workshop</title>
		<link>http://www.austinupa.org/2012/04/may-meeting-usability-testing-workshop/</link>
		<comments>http://www.austinupa.org/2012/04/may-meeting-usability-testing-workshop/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 22:26:54 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[austin upa]]></category>
		<category><![CDATA[may meeting]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[usability testing]]></category>
		<category><![CDATA[usability testing workshop]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=551</guid>
		<description><![CDATA[May Meeting: Usability Testing Workshop Hi Austin UPA members! You&#8217;ve been asking for it, and we&#8217;ve listened! This meeting will be a hands-on workshop of how to conduct a 1-on-1 performance based moderated usability test. If you&#8217;ve ever wondered how &#8230; <a href="http://www.austinupa.org/2012/04/may-meeting-usability-testing-workshop/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>May Meeting: Usability Testing Workshop</h1>
<p>Hi Austin UPA members!</p>
<p>You&#8217;ve been asking for it, and we&#8217;ve listened! This meeting will be a hands-on workshop of how to conduct a 1-on-1 performance based moderated usability test. If you&#8217;ve ever wondered how to set-up and run a moderated usability test, or how usability testing works, this is your chance! We will conduct an example usability test for you to watch, explaining how it works and what to do (or not do).</p>
<p>After that it will be YOUR turn! We will divide you and your fellow members into groups and let you do your own practice usability test. If possible, make sure you bring your laptop with wireless so you have access to a website.<br />
<strong><br />
In this workshop, you will learn:</strong></p>
<ul>
<li>What is a 1-on-1 moderated Usability test?</li>
<li>How do you set up a moderated usability test?</li>
<li>Who do you test?</li>
<li>How do you run a moderated test?</li>
<li>What do you do with test results?</li>
</ul>
<p>This is a great session for beginners or advance usability practitioners alike. Improving moderated usability testing is the easiest and fastest way to gather user feedback that can directly be used to improve performance of any website or application.</p>
<p>Don&#8217;t miss this great opportunity to get hands-on with usability testing!</p>
<p><strong>WHO: </strong>Austin Chapter of the UPA</p>
<p><strong>WHAT: </strong>Usability Testing Workshop</p>
<p><strong>WHERE: </strong>The Atrium Office Building, 1st floor conference room. 8701 N Mopac Expy, Austin TX (<a href="http://g.co/maps/9c3ur" target="_blank">http://g.co/maps/9c3ur</a>)</p>
<p><strong>WHEN: </strong>Tuesday, May 1st, 6:30pm Networking, 7:00pm session starts</p>
<p><strong>WHY: </strong>Learn about how to conduct moderated usability testing or hone your skills</p>
<p>RSVP: Please RSVP on our Austin UPA Facebook page<br />
<a href="http://www.facebook.com/events/348516511871426/" target="_blank">http://www.facebook.com/<wbr>events/348516511871426/</wbr></a><br />
<strong><br />
We look forward to seeing you there!</strong></p>
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		<title>Meeting Review of Your UX Career, Today, Tomorrow and Into the Future</title>
		<link>http://www.austinupa.org/2012/04/meeting-review-of-your-ux-career-today-tomorrow-and-into-the-future/</link>
		<comments>http://www.austinupa.org/2012/04/meeting-review-of-your-ux-career-today-tomorrow-and-into-the-future/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 02:32:52 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General Usability]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=544</guid>
		<description><![CDATA[We had a great roundtable discussion last week talking about individual members&#8217; UX careers, as well as where we think our industry is heading. What do our members do? Everything from information architecture (IA), research, interaction design, strategy, project management, graphic design, &#8230; <a href="http://www.austinupa.org/2012/04/meeting-review-of-your-ux-career-today-tomorrow-and-into-the-future/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.austinupa.org/wp-content/uploads/2012/04/upa_april1.jpg"><img class="alignleft  wp-image-547" title="Austin UPA's April meeting" src="http://www.austinupa.org/wp-content/uploads/2012/04/upa_april1-1024x680.jpg" alt="" width="384" height="255" /></a>We had a great roundtable discussion last week talking about individual members&#8217; UX careers, as well as where we think our industry is heading.</p>
<p>What do our members do? Everything from information architecture (IA), research, interaction design, strategy, project management, graphic design, coding and teaching. Some UX professionals specialize in one area, while others have a more broad range of skills. We found that almost no two people share the same set of skills, and every job is different.</p>
<p>What is the future of the UX career? While we don&#8217;t know the answer, one thing is clear: Many companies, especially smaller ones, expect UX employees to have a wide set of skills.</p>
<p>So who&#8217;s in the best position right now with that wide set of skills? We think the answer is the IAs. We noticed the IAs in our group were most likely to be generalists rather than specialists, and came equipped with a number of UX skills. </p>
<p>How can the specialists in the group ensure they stay competitive? Either by continuing to specialize and maintain focus on what keeps us us or by adopting new skills, especially in the interaction design and information architecture areas.</p>
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		<title>Job posting for UX Designer</title>
		<link>http://www.austinupa.org/2012/04/ux-designer-position/</link>
		<comments>http://www.austinupa.org/2012/04/ux-designer-position/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 01:56:35 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[ux designer]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=543</guid>
		<description><![CDATA[athenahealth is recruiting a senior ux designer for our Austin office. This position is part of a small/growing cross-functional office in Austin. The role is to support the development of one of athena&#8217;s newer products. This is an excellent team &#8230; <a href="http://www.austinupa.org/2012/04/ux-designer-position/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>athenahealth is recruiting a senior ux designer for our Austin office.</p>
<p>This position is part of a small/growing cross-functional office in Austin. The role is to support the development of one of athena&#8217;s newer products. This is an excellent team with an ambitious project calendar.</p>
<p>athenahealth is looking for high-level design thinkers who can dive into complex design challenges and create solutions to help transform the health care industry. Our UX team of top-notch designers, copywriters, and usability researchers has grown significantly this past year, and we need additional talented interaction design professionals to join us in transforming the UX of health care applications. Do you have a passion for solving complex design problems, and for designing solutions that balance practical constraints with the needs of health care professionals for efficiency and clarity in multiple contexts? Do you thrive when working on critical business challenges at a fast pace on small cross-functional teams? Do you take pride working collaboratively to produce client value every day? If so, help us help doctors better manage their practices, patients, and cash flow as we revolutionize the health care process.</p>
<p>More info:   <a href="https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobId=608784&amp;PartnerId=25409&amp;SiteId=5492&amp;type=mail&amp;JobReqLang=1&amp;recordstart=1&amp;JobSiteId=5492&amp;JobSiteInfo=608784_5492&amp;gqid=0">https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobId=608784&amp;PartnerId=25409&amp;SiteId=5492&amp;type=mail&amp;JobReqLang=1&amp;recordstart=1&amp;JobSiteId=5492&amp;JobSiteInfo=608784_5492&amp;gqid=0</a></p>
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		<title>Job Posting for Senior UI/UX Designer</title>
		<link>http://www.austinupa.org/2012/03/job-posting-for-senior-uiux-designer/</link>
		<comments>http://www.austinupa.org/2012/03/job-posting-for-senior-uiux-designer/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 12:47:05 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[ui designer]]></category>
		<category><![CDATA[ux designer]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=542</guid>
		<description><![CDATA[Hi all, Here&#8217;s a job posting sent to us by a friend of the Austin UPA. If interested please contact Laura: Senior Level UI Designer Full-time Cambridge, MA Relocation assistance offered The company My client is a small startup looking &#8230; <a href="http://www.austinupa.org/2012/03/job-posting-for-senior-uiux-designer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Hi all,</p>
<p>Here&#8217;s a job posting sent to us by a friend of the Austin UPA. If interested please contact Laura:</p>
<p><strong>Senior Level UI Designer</strong></p>
<p><strong>Full-time</strong></p>
<p><a href="http://maps.google.com/maps/api/staticmap?size=398x195&amp;sensor=false&amp;zoom=11&amp;markers=42.3668,-71.106" target="_blank">Cambridge, MA <em>Relocation assistance offered</em> </a></p>
<p><strong>The company</strong></p>
<p>My client is a small startup looking to make a big splash. With Google Ventures as their lead investor, they’re hoping to scale their product into a game-changer for the consumer web. And, lucky for designers, the organization truly believes that great design is the way to get this done. What they’re looking for: To put it simply, they need a solid UI designer that knows their way around HTML and CSS.</p>
<p><strong>Responsibilities</strong></p>
<ul>
<li>Prototype user experiences with both low and high fidelity wireframes</li>
<li>Develop pixel perfect Photoshop comps of said wireframes</li>
<li>Work with their engineers to implement the experiences you design</li>
<li>In a pinch, implement designs into production-quality HTML and CSS</li>
<li>Where applicable, both adhere to and develop our brand guidelines.</li>
<li>Help concept new ideas for product and testing</li>
</ul>
<p><strong>Requirements</strong></p>
<p>A great portfolio that demonstrates your design skills.</p>
<p>Working knowledge of front-end development — HTML, CSS, jQueryStrong Adobe CS skillsBFA/MFA or equivalent experience</p>
<p><strong>Bonuses</strong></p>
<ul>
<li>Responsive design experience</li>
<li>User testing experience</li>
<li>Street Fighter Alpha 2 or NBA jam experience</li>
</ul>
<p><strong>What you’ll get from my client:</strong></p>
<p>They only hire great people, so that’s what you will find there. They love their product, love working together and love to go home with the feeling that they accomplished something everyday. They’re looking for great candidates and take hiring very seriously.</p>
<p>Interested parties will please email a resume with current portfolio of great design sample to me for consideration.</p>
<p>Thank you!</p>
<p>Laura</p>
<p>Laura Hunter</p>
<p>Vivid Resources</p>
<p><a href="tel:424-237-2602" target="_blank">424-237-2602</a>-O</p>
<p><a href="tel:559-303-9018" target="_blank">559-303-9018</a>-M</p>
<p><a href="tel:310-919-1801" target="_blank">310-919-1801</a>-f</p>
<p><a href="mailto:Laura.hunter@vividresources.com" target="_blank">Laura.hunter@vividresources.<wbr>com</wbr></a></p>
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		<title>April Meeting: Your UX Career &#8212; Today, Tomorrow and Into the Future</title>
		<link>http://www.austinupa.org/2012/03/april-meeting-your-ux-career-today-tomorrow-and-into-the-future/</link>
		<comments>http://www.austinupa.org/2012/03/april-meeting-your-ux-career-today-tomorrow-and-into-the-future/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 14:20:46 +0000</pubDate>
		<dc:creator>Candice McFarland</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=536</guid>
		<description><![CDATA[Hi all, Join your fellow UX professionals for Austin UPA’s April meeting, a roundtable discussion on the UX career: today, tomorrow and into the future. Networking starts at 6:30 p.m. and we’ll start the meeting at 7:00. What do you &#8230; <a href="http://www.austinupa.org/2012/03/april-meeting-your-ux-career-today-tomorrow-and-into-the-future/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Hi all,</p>
<p>Join your fellow UX professionals for Austin UPA’s April meeting, a roundtable discussion on the UX career: today, tomorrow and into the future.</p>
<p>Networking starts at 6:30 p.m. and we’ll start the meeting at 7:00.</p>
<p><a href="http://www.austinupa.org/wp-content/uploads/2012/03/Future-UX2.jpg"><img class="size-thumbnail wp-image-539 alignleft" title="Future-UX" src="http://www.austinupa.org/wp-content/uploads/2012/03/Future-UX2-150x150.jpg" alt="" width="150" height="150" /></a></p>
<ul>
<li>What do you do right now? Do you wear a bunch of hats? Or are you a specialist? Where would you like to be headed?</li>
<li>Where do you think our industry as a whole is headed? What are our options?</li>
<li>When someone asks you what you’re going to be doing in 5 years, what do you say? UX management? Really good at what you’re doing now?</li>
<li>Let’s read the tea leaves for what’s really going on in our industry.</li>
<li>Is the conversation around specialization/generalization or something entirely different – say moving away from UX and into marketing, product development or somewhere where UXers typically aren’t found?</li>
</ul>
<p>Start the conversation now by Tweeting us at @AustinUPA.</p>
<p>WHEN: Tuesday, April 3, 6:30 p.m. networking, 7 p.m. meeting</p>
<p>WHERE: Atrium Office Building, 8701 N Mopac Expy, Austin 78759, 1st Floor conference room<br />
Map: <a href="http://mapq.st/GJOKdT" target="_blank">http://mapq.st/GJOKdT</a></p>
<p>RSVP on Facebook: <a href="http://www.facebook.com/events/322703007784845/" target="_blank">http://www.facebook.com/events/322703007784845/</a><br />
&#8212;<br />
<a href="http://www.austinupa.org/" target="_blank">www.AustinUPA.org</a><br />
<a href="mailto:AustinUPA@gmail.com" target="_blank">AustinUPA@gmail.com</a><br />
Find us on Facebook: <a href="http://www.facebook.com/AustinUPA" target="_blank">http://www.facebook.com/AustinUPA</a><br />
Follow us on Twitter: <a href="https://twitter.com/#!/AustinUPA">https://twitter.com/#!/AustinUPA</a></p>
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		<title>Meeting Review of Near Field Communication with Rachel Youens</title>
		<link>http://www.austinupa.org/2012/03/meeting-review-of-near-field-communication-with-rachel-youens/</link>
		<comments>http://www.austinupa.org/2012/03/meeting-review-of-near-field-communication-with-rachel-youens/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 19:00:08 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[austin upa]]></category>
		<category><![CDATA[Austin UPA Meeting]]></category>
		<category><![CDATA[near field communication]]></category>
		<category><![CDATA[Rachel Youens]]></category>
		<category><![CDATA[UPA March meeting]]></category>

		<guid isPermaLink="false">http://www.austinupa.org/?p=527</guid>
		<description><![CDATA[Meeting Notes from the Austin UPA March Meeting: SXSW Preview of Near Field Communication Discussion with Rachel Youens Our latest meeting of the Austin Chapter of the UPA was a packed audience of UX practitioners who were receiving valuable insights &#8230; <a href="http://www.austinupa.org/2012/03/meeting-review-of-near-field-communication-with-rachel-youens/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<h1>Meeting Notes from the Austin UPA March Meeting: SXSW Preview of Near Field Communication Discussion with Rachel Youens</h1>
<div id="attachment_529" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-1.jpg"><img class="size-medium wp-image-529" title="Rachel-Youens-1" src="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-1-300x225.jpg" alt="Rachel Youens giving a talk at the Austin UPA meeting on near field communication" width="300" height="225" /></a><p class="wp-caption-text">Rachel Youens giving a talk at the Austin UPA meeting regarding near field communication</p></div>
<p>Our latest meeting of the Austin Chapter of the UPA was a packed audience of UX practitioners who were receiving valuable insights into the latest on Near Field Communication. Our host and presenter, Rachel Youens of Mutual Mobile, provided an excellent overview and latest status on Near Field Communication, a cousin of RFID but with key user experience differences.</p>
<p>The meeting started with a very well received networking session, in which attendees had a chance to get to meet each other and learn more about their fellow UX advocates.  The networking session included people looking to hire, and people looking for their next career opportunity, which provided to be very beneficial for all involved.</p>
<div id="attachment_528" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-3-Audience.jpg"><img class="size-medium wp-image-528 " title="Rachel-Youens-UPA-Meeting-Audience" src="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-3-Audience-300x225.jpg" alt="Austin UPA members listening to Rachel Youens discuss Near Field Communication" width="300" height="225" /></a><p class="wp-caption-text">Austin UPA members listening to Rachel Youens discuss Near Field Communication</p></div>
<p>If you’ve not come to an Austin UPA meeting yet, and you are involved in any way with User Experience and would like to network, then be sure to attend one of our meetings! Austin UPA meetings are a great way to get introduced to the Austin UX community!</p>
<p>Yours truly, Craig Tomlin, President of the Austin Chapter of the UPA , started the meeting by introducing everyone to the Usability Professional’s Association (UPA). The UPA is an organization devoted to promoting good UX practices through research, education and networking. There are multiple benefits to being a UPA member, many of which are described in the <a href="http://www.upassoc.org/about_upa/membership/discounts.html">UPA member benefits page</a>.</p>
<p>With SXSW also coming up, a show of hands indicated that only a couple of the 25+ attendees were planning on attending. This is disappointing as there are multiple UX tracks, and meet-ups, for user experience fans. The major issue was the cost, which at the full Interactive-only rate of $950 is completely  understandable, as that is VERY expensive especially given the economy.</p>
<p>Rachel Youens and Mutual Mobile, our host, provide free food and drinks which were very well received by the attendees. After the networking, Rachel began her presentation by providing a brief overview of <a href="http://en.wikipedia.org/wiki/Near_field_communication">Near Field Communication</a> (NFC). Her presentation is a sneak preview of her <a href="http://schedule.sxsw.com/2012/events/event_IAP11123">2012 SXSW discussion, NFC No Freakn Chance</a>?</p>
<p>For those of you new to NFC think of the ability to pass data from one source to another like RFID, but enhanced because security is improved, as is the ability to pass more data. The “near” in NFC means your device needs to be not more than about (if I recall correctly) four millimeters away from the other device. This can mean problems if the chip is closed behind a glass divider or other object that increases that distance.</p>
<p>The security component of NFC is enhanced, Rachel explained, because payment transactions will require a PIN, unlike the current more loose security of RFID. However, this can cause problems as well because the usability of how users will tap devices, enter pins, and be informed of transactions completed is still something being worked on.</p>
<div id="attachment_530" class="wp-caption alignleft" style="width: 310px"><a href="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-2.jpg"><img class="size-medium wp-image-530" title="Rachel-Youens-2" src="http://www.austinupa.org/wp-content/uploads/2012/03/Rachel-Youens-2-300x225.jpg" alt="Rachel Youens speaking about near field communication at the Austin UPA meeting" width="300" height="225" /></a><p class="wp-caption-text">Rachel Youens speaking about near field communication at the Austin UPA meeting</p></div>
<p>Likewise, Rachel noted that NFC is itself still being worked on, from a standards point of view. There’s still much work to be done, including determining what icon to use, and how to notify users if a transaction has occurred, or not.</p>
<p>Rachel told the audience that an industry consortium composed of AT&amp;T, T-Mobile and Verizon has banded together to create <a href="http://www.paywithisis.com/about-us.xhtml">Isis</a>, the NFC payment standard that they hope will become the new standard in secure mobile payments. But Rachel informed us that the latest news for NFC and Isis is troubling, because WallMart and Target have pooled their own resources to <a href="http://www.webpronews.com/walmart-target-to-compete-with-isis-google-wallet-2012-03">create a competitor NFC standard</a> to NFC and Isis. Which one will eventually win out is at this point not a safe bet, according to Rachel.</p>
<p>After Rachel’s presentation we opened up the floor to questions, and to comments and feedback. There were really good discussions on the UX of Near Field Communication and the implications from a design and standards point of view. We finished the evening by thanking Rachel Youens and Mutual Mobile for their hospitality. Preliminary survey results from the attendees indicated this was an excellent presentation and excellent meeting!</p>
<p>If you’ve not yet been to an Austin UPA meeting, don’t miss out! Plan on attending one of the next meetings and you too can network with your fellow UX advocates and learn some very interesting and useful information!</p>
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