At our meeting next week, Tuesday Feb 5th, Travis McCutcheon of Leap for Mankind will present “Modeling the Experience”, discussing how to use design activities to validate a business model.
We will also be holding elections for the 2013 Austin UXPA board briefly before the presentation. If you are interested in becoming a board member, please email us by Feb 2nd (contact: Candice McFarland, candice_mcfarland (at) yahoo.com). For more information: http://www.austinupa.org/2013/01/call-for-austin-uxpa-board-members-election-on-feb-5/
Presentation starts at 7 p.m.
Modeling the Experience
Success of new products depends on viable business models. Too often the model is formed around technology or marketing. Incorporating the voice of the customer into the foundation of your model allows you to create delightful experiences while building sustainable products. This presentation walks through a business model illustrating how each element corresponds to a design activity. It will encourage you to think holistically about product development while creating, delivering and capturing value.
Opal Divine’s Downtown
700 W 6th St
Austin, TX 78701
Opal Divine’s has great appetizers, dinners and beer. Bring your appetite.
Tuesday, Feb 5th
Networking/Hanging Out/Eating/Drinking: 6:30 p.m.
Elections: 6:50 p.m.
Presentation: 7 p.m.
RSVP on Facebook: https://www.facebook.com/events/529460487084208/