“The Modern E-Commerce Site: Optimizing for Conversion and Usability”
Come join your fellow Austin UPA and UX fans for a real-world example of eCommerce usability optimization in practice. Our hosts, BuildASign, will be providing pizza and drinks while they walk us through actual examples from their eCommerce website optimization. In addition, the BuildASign team of Cameron and Bobby will offer both the business and the design perspective for what makes a good website experience.
The presentation will walk through the redesign of BuildASign.com as a case study for sharing best practices around creating a site that offers best-in-class user experience while still driving conversions. It will cover the primary challenges of the original site and the reasons for redesign. In addition, they will cover the strategy and goals for the redesign including early tests and the results shown. They will provide insights into the key elements for any redesign effort. Finally, they will review the plan moving forward.
RSVP: Please RSVP on our Austin UPA Facebook even page, and we will look forward to seeing you there!
WHAT: June Austin UPA Meeting, “Modern E-Commerce: Optimizing for Conversion and Usability”
WHEN: Tuesday, June 5th, 6:30pm (networking) 7:00pm (presentation)
WHERE: BuildASign, 11525A Stonehollow Dr. Suite 100, Austin, TX. Located at the corner of Metric and Stonehollow
WHY: Come enjoy food and drinks while you learn about an tips and best practices from an actual E-Commerce site that is using UX and usability to improve conversion and sales.
BuildASign.com™ is a national e-commerce leader in custom signage and development of related industry innovations and software applications.