Feb Meeting: Tomer Sharon and Getting More UX Research Projects
Hello fellow UX fans!
Do you want to do more UX projects this year? Is your organization UX projects challenged? Are you having trouble ‘selling’ UX? If the answers to any of those questions are yes, we have an Austin UPA meeting you MUST NOT MISS!
Tomer Sharon
Tomer Sharon, one of Google’s leading UX researchers, will be our speaker and will present a sneak preview with tips and tricks of his soon to be published book “It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects.”
During the meeting, Tomer Sharon will be live via a web video conference call to present a fascinating and intriguing look into the UX research maturity model based on buy-in and researchers in the organization. You’ll be able to use this information to help you better “sell” your UX research projects in your (or any) organization!
The talk will begin with a discussion about a UX research maturity model for organizations that develop technology. The model introduces four levels of maturity based on UX research buy-in and the existence of researchers in the organization. Tomer will then give a short preview of his upcoming book, “It’s Our Research: Getting Stakeholder Buy-In for User Experience Research Projects” that focuses on getting the approvals you need for UX research projects. We’ll finish with Tomer’s discussion about trends in UX research for 2012 and beyond.
This is one meeting you NEED to attend if you are interested in expanding your UX research activities!
RSVP: Please RSVP on our Austin UPA Facebook event page
WHAT: Austin UPA and Tomer Sharon presentation of; “It’s Our Research: Getting Stakeholder Buy-in for UX Research Projects”
WHEN: Tuesday, February 7th, 2012, 7pm
WHERE: 8701 N Mopac Expy, Austin, TX, 78759, Atrium Office Building, 1st Floor conference room
WHY: To learn how to sell UX research
Tomer Sharon Biography: A User Experience Researcher at Google New York since 2008, Tomer is currently conducting user research for Google Search. Previously, he led the UX research effort for Google’s online advertising management platform, DFP (Doubleclick for Publishers). Prior to working for Google, he was a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of networking and Internet security products on various platforms. As founder and president of UPA Israel, Tomer led the chapter to many achievements, including raising awareness of the need for easy-to-use, efficient, and fun technology products, as well as growing and nurturing a professional community of 1,000 practitioners. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA’s UX Magazine. Tomer is the author of the forthcoming book, “It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects” (Morgan Kaufmann, 2012). He holds a master’s degree in Human Factors in Information Design from Bentley University.
He is @tsharon and his book is @itsourresearch on Twitter.
