We’d like to make a much overdue announcement of our board members:
Sasha Wolosin holds a Ph.D. in cognitive psychology from the University of Texas at Austin, and has worked in diverse areas including basic and applied neuroscience research, statistical consulting, and interaction design. As a neuroscientist at Intific, Inc., she helps produce software and tools for neuroscience research. Previously, she conducted research on human learning and memory using functional MRI.
Candice McFarland is a user experience researcher for Dell’s B2B websites globally. What does that mean? Well, she’s a combo researcher/strategist with a huge dollop of user advocacy. (Go, IT pros!) Before that, she was in Dallas working with clients like Disney, Microsoft, Michelin and Moen on fabulous methodologies like usability testing, card sorting, cognitive walkthroughs and focus groups. When she’s not stalking Tom Tullis, you can find Candice watching reality dance shows and keeping things she reads in UTest a state secret.
Lawrence Najjar is a very experienced UX designer who has worked for small design consulting firms and large enterprises to make the complex simple. He analyzed user needs, wrote personas and use cases, designed annotated wireframes, and gathered user feedback for clients that include 1-800-FLOWERS, Federal Aviation Administration, Girl Scouts of the USA, Home Depot, Informatica, Orbitz, and Shell. Nielsen Norman Group named his Campbell Soup Company design one of the year’s 10 best intranets. Recently, he designed several mobile applications and a smartwatch user interface. Passionate about user experience, he published over 75 professional papers and gave dozens of presentations at professional society meetings, industry lunches, and academic classrooms. Lawrence has a Ph.D. in Engineering Psychology from the Georgia Institute of Technology.
Reyda Taylor is an applied cultural anthropologist. She specializes in qualitative and mixed-method research, with particular enthusiasm for in-context research strategies such as ethnography and contextual inquiry. She received a BA in Psychology from Ouachita Baptist University and a PhD in Cultural Anthropology from the University of Florida.
Danielle Smith holds a M.S. in Industrial and Systems Engineering with a concentration in Human Factors Engineering and Ergonomics and a Certificate in Human-Computer Interaction from Virginia Tech, and a B.A. in Psychology. Ms. Smith previously worked as a social media researcher for Noobis Inc, where she was involved in the design and testing of several applications for Facebook. Since joining User-Centered Design in 2010, she has performed user research, expert reviews, user-based testing, card-sorting activities, interaction design, and has created numerous mockups for testing. Her experience in usability and HCI includes projects from both academia and industry. Ms. Smith has professional certification from the Board of Certification in Professional Ergonomics as an Associate Human Factors Professional (AHFP). She is a member of the Human Factors and Ergonomics Society (HFES), Usability Experience Professionals Association (UXPA), and the Order of the Engineer.