CLASS: An Ideation Technique for Lean UX in the Enterprise
As UX professionals, we commonly turn to ideation sessions to explore design problems and look for innovative solutions. Over the course of 100’s of projects and scores of companies, Nick Iozzo refined a technique which has allowed him to move this tool out of the realm of UX and into the realm of product management and software development processes. After encouragement by several technology executives, he is writing a book to teach this methodology.
At the talk, Nick will focus on the tricks he has learned in conducting an ideation session with executive stakeholders so you can leave the ideation session with the information you need and the executive buy-in required for your project to be successful.
Over the course of the past 20 years, Nick Iozzo has founded and led the user experience practice for three different consulting firms. He started his career designing some of the first e-commerce sites in the mid 90’s, to complex supply chain and business process application in the 2000’s, to becoming a product management executive for technology companies in the 2010’s. Currently, he is an Advisor with a private equity firm where he helps their portfolio companies in matters dealing with both Product Management and User Experience initiatives and processes.
Chit chat & pizza: 6:30 PM to 7:00 PM
Talk: 7:00 PM to 8:00 PM
We are grateful to Rackspace, in particular Jacki Bauer and Dave Malouf, for their generous sponsorship of Austin User Experience Professionals Association meetups. And Rackspace is hiring!